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Seriously,

Don't Do That

Bite-sized nuggets of
wisdom for your growing
technology company.

A computer screen displaying "Checklist for LinkedIn Posting (Pt. 2): 3 C's for Perfect Captions", symbolizing the blog's focus on optimizing LinkedIn posts through context, connection, and call to action, alongside the strategic use of well-researched hashtags. This method aims to improve audience engagement and maximize the effectiveness of your LinkedIn marketing efforts.

Guidelines for LinkedIn Posting (Pt. 2): 3 C's for Perfect Captions

When it comes to LinkedIn, lengthy copy rarely holds the attention of your audience. Unless you have previously positioned yourself as an industry expert, and developed a good rapport with your audience, short summarizing text will be most effective. Your copy should act as a concise summary that highlights the value your content provides or the benefits your audience will gain by following your call to action. In this blog post, we will explore the three essential components, known as the 3 C's, for crafting effective copy on LinkedIn.

A computer screen showing "Guidelines for LinkedIn Posting: 4 questions you must answer before posting", exemplifying the blog's emphasis on strategic LinkedIn posting methods such as identifying intent, choosing appropriate content, deciding on the delivery method, and determining the optimal posting time to maximize the impact of your LinkedIn activity.

Guidelines for LinkedIn Posting (Pt. 1): 4 questions you must answer before posting.

LinkedIn is one of the most powerful tools at a tech founder's disposal. However, to truly leverage its potential, it's important to approach LinkedIn posting strategically. In this three-part series, we will provide you with a comprehensive guideline to optimize your LinkedIn posts. In part one, we will focus on 4 crucial questions you should ask yourself before ever posting on LinkedIn: Why?, What?, How?, and When?

A computer screen displaying "2 Ways to Enhance the Effectiveness of your Webinars Post-Webinar," representing the blog's focus on strategies such as retargeting and content repurposing to maximize webinar impact.

3 Key Benefits of Actively Expanding Your Network on LinkedIn as a Founder

Tech founders can leverage LinkedIn for business growth, thought leadership, and networking. By expanding their connections, they can promote their company, engage the target market with valuable content, and invite their network to company events.

A computer screen displaying "2 Ways to Increase the Effectiveness of LinkedIn", symbolizing the blog's focus on post-webinar strategies like building a retargeting list and repurposing content to bolster your LinkedIn webinar impact.

2 Ways to Enhance the Effectiveness of your Webinars Post-Webinar

Enhance your webinars' effectiveness by adding attendees to a retargeting list for continued engagement and repurposing the webinar content into bite-sized videos for wider organic content reach.

A computer screen highlighting "2 Actions to Take Before Your LinkedIn Webinar", encapsulating the blog's emphasis on targeted invites and LinkedIn ads for increasing webinar attendance.

2 Ways to Increase LinkedIn Webinar Attendance

Increase LinkedIn webinar attendance by leveraging the platform's invite feature for targeted outreach and utilizing LinkedIn Ads to reach a broader market, ensuring higher registration and attendance rates.

3 Ways to Utilize LinkedIn as a Tech Founder

This post guides tech founders on leveraging LinkedIn for business growth. It explores creating a company page, regular valuable content posting, and strategic network expansion to enhance brand visibility and build meaningful connections.

Illustration of person pointing at a phone displaying Google-like icon, alongside a search icon, symbolizing the enhancement of Google Search Advertising effectiveness through two simple methods.

Two Simple Ways to Increase the Effectiveness of Your Google Search Advertising

Maximize your Google Search advertising effectiveness by utilizing company email lists for targeted campaigns and implementing retargeting or custom bid adjustments for visitors to increase visibility and keep users coming back to your site.

Hands typing on a laptop keyboard with the screen displaying 'digital advertising,' representing the process of warming up a LinkedIn Ads campaign for a successful digital marketing strategy.

3 Steps to Warm Up Your LinkedIn Ads Campaign & Next Actions

LinkedIn Ads can be (and should be) a critical part of your digital marketing strategy.

Don't Let Your Ego Get in the Way of Your Company's Growth (Know Your Role)

Growing your company requires confidence, NOT ego. At some point, you have to get smart people who are good at what they do, get out of the way, and let them do it. Know your role, and let great people do great work!

Don't Fall Prey to Everyone is My Customer

Don’t fall for the lie that everyone is your customer. Less is more--narrow your customer focus.‍

Don't Wait to Build Your Market

Early-stage companies always prefer being in ‘stealth mode’ when developing a product. However, this is a bad idea because by the time you emerge from the bat cave, someone else who has been in ‘sales mode’ will have taken over your potential customers.

Don't Overlook Your Website (Pt. 2)

In general, most times, how you use something informs how you set it up. Therefore, you should strive to drive people to and through your website. It is also very important to align with your customer’s journey as they go from being aware of a potential problem/pain/challenge to the point where they buy something.

Don't Overlook Your Website (Pt. 1)

Having an effective website is critical in getting prospective customers and should not be overlooked. A website that is very simple, targeted, has a call to action, chat option, and internal pathways with group content will help you to grow and succeed.

Don't Just Fish for Bluefin

Smaller, founder led companies are always seduced by the allure of big deals. But whether you are at an initial or critical stage, don’t spend all your time fishing for that one big customer or deal.

Don't Hire Sales and Marketing From Your Biggest Competitor

Hiring sales people from a big competitor is a HUGE mistake. Not only for your company, but also for the salesperson themself. The skill set that makes salespeople successful in large companies is the exact opposite from what makes a salesperson successful in small companies.

Don't Hire Salespeople

If you still don’t understand your target market, you are NOT ready for salespeople. This may sound counter intuitive for sales, but this podcast will explain.

Don't Cold Call or Email

When was the last time you bought something from someone that called you on the phone? A majority would answer “never” to this question. Why? Because our behavior has changed over the years. The way we, and our customers, buy and communicate has changed dramatically.

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